Content Specialist, Marketing

  • October 14, 2025

Pathao is looking for a talented and creative ๐—–๐—ผ๐—ป๐˜๐—ฒ๐—ป๐˜ ๐—ฆ๐—ฝ๐—ฒ๐—ฐ๐—ถ๐—ฎ๐—น๐—ถ๐˜€๐˜ to join our dynamic Marketing team. In this role, you will be instrumental in shaping our brand’s voice, developing powerful content strategies, and crafting compelling stories that resonate with millions across Bangladesh.

The incumbent will have the responsibility to:

  • Develop engaging, well-researched content in both English and Bangla for digital and print platforms, including social media, blogs, articles, website copy, product descriptions, and PR materials.
  • Write impactful scripts for OVCs, digital films, and brand videos.
  • Supervise shoots and ensure the creative vision translates effectively from script to screen.
  • Maintain brand consistency across all content in terms of tone, style, and language.
  • Ensure all content aligns with the brandโ€™s voice and guidelines.
  • Craft clear, compelling, and creative advertising copy to promote the companyโ€™s services.
  • Proofread, edit, and polish all content, from blogs and articles to PR materials, to ensure quality before publication.
  • Collaborate with the other teams to conceptualize and develop content for campaigns and brand activations.
  • Identify audience needs and propose new content ideas to fill communication gaps and enhance engagement.
  • Demonstrate creative visualization skills to bring ideas to life through strong storytelling and visual sense.

The incumbent should bring along:

  • Bachelorโ€™s degree from a reputed university (students from all disciplines are welcome to apply).
  • 2โ€“3 years of experience in copywriting or advertising will be an advantage.
  • Strong command of English and Bangla, with a good understanding of idioms, trends, and contemporary expressions. A good understanding and sense of memes is a big bonus.
  • Bilingual proficiency (English and Bangla) is highly preferred.
  • Ability to manage multiple projects and meet strict deadlines in a fast-paced environment.
  • Excellent communication and collaboration skills.
  • A keen eye for detail and dedication to maintaining quality in every piece of content.
  • Must be proactive, responsible, and capable of taking creative ownership of their work.
  • Experience in executing or supervising shoots will be considered a plus.
  • Team-oriented, open to feedback, and eager to continually grow and learn.

Hereโ€™s What Youโ€™ll Enjoy at Pathao!

  • A dynamic & collaborative workspace
  • Competitive salary package
  • Two annual festival bonuses
  • Leave encashment
  • Comprehensive insurance coverage
  • Gratuity benefit
  • Meal Allowance
  • Phone allowance
  • Periodic team dinner
  • Exclusive employee discounts on Pathao services

If you are a passionate storyteller who is ready to Challenge, Create and Change the future of visual storytelling, we encourage you to find out more about the position through the detailed Job Description and Apply through the link below:

Apply Here

We will be accepting applications till October 28, 2025.

Job Category: Marketing
Job Type: Full Time
Job Location: Dhaka

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